SAFE STEPS Road Safety Africa: Seatbelts
Client: Prudential Foundation & National Geographic (SAFE STEPS)
Talent: Didier Drogba

We collaborated with the Prudential Foundation and National Geographic for the SAFE STEPS campaign to deliver a powerful, life-saving message about road safety in Africa. Featuring international football legend Didier Drogba.

The video emphasizes critical safety measures, including the necessity of seatbelts for all passengers, the importance of size-appropriate car seats for children, and the strict guidance to keep small children out of the front seat. This project underscores our ability to produce high-profile, globally broadcast campaigns that drive meaningful social change.